Unlock the power of video advertising with our hands-on training program that teaches you everything from audience targeting to bid management and ad performance tracking. This course is designed to help marketers, business owners, and digital professionals run successful video ad campaigns on platforms like YouTube, Google Ads, and social media.
You’ll begin by learning the core of Video Ads Creation, where we teach how to develop compelling video content that captures attention within the first few seconds. You’ll explore best practices for creating YouTube in-stream ads, bumper ads, Facebook/Instagram video ads, and Google video display ads, focusing on the right format, resolution, duration, and messaging.
Next, you’ll dive deep into Audience Targeting Techniques, mastering the art of reaching the right users based on demographics, interests, behaviors, search intent, and more. You’ll learn how to create and manage custom audiences, lookalike segments, and remarketing lists that boost ad relevance and engagement.
The course will also cover Bid & Budget Management, helping you gain complete control over your ad spend. You’ll understand how to choose and apply effective strategies like Cost Per View (CPV), Target CPA, and Maximize Conversions. You’ll learn to set daily budgets, monitor costs, and adjust bids to maximize ROI without wasting resources.
A key highlight of this program is Ad Copy, Titles & Description Optimization. You’ll learn how to write powerful, keyword-rich headlines and benefit-driven descriptions that align with your video and drive clicks. With guidance on platform compliance and A/B testing techniques, you’ll be able to create compelling, high-performance video ads every time.
Equally important is mastering Keyword Type Selection, where we teach how to use broad match, phrase match, and exact match keywords to improve targeting precision. You’ll also learn about negative keywords, long-tail keyword strategies, and keyword research tools specifically tailored for video ads.
To enhance ad visibility and user interaction, we explore Ad Extensions & Enhancements, such as call-to-action overlays, lead form extensions, companion banners, and sitelinks. These add-ons make your ads more dynamic and engaging, improving both click-through rates and conversions.
You’ll also be trained on interpreting Reports & Analytics, using tools like Google Ads Manager, YouTube Analytics, and performance dashboards. Learn how to track and improve metrics like view-through rate (VTR), CTR, conversion rate, and engagement stats. With data-driven insights, you’ll continuously optimize campaigns for better performance.
This course is ideal for digital marketers, freelancers, business owners, social media managers, and content creators who want to leverage video as a high-impact marketing tool. You’ll also get familiar with essential tools including Google Ads Manager, YouTube Studio, Keyword Planner, and analytics platforms to effectively run and optimize your campaigns.
In summary, you’ll gain in-depth knowledge of video ad creation, target audience segmentation, ad budget management, ad copywriting, keyword selection, report analysis, and video campaign optimization. Whether you’re promoting a brand, a product, or your own content, this course will empower you to build engaging and result-driven video ads that convert.